Tom Krisher of the Associated Press had a news item published today regarding the Buick Division of General Motors trying to appeal to younger buyers.
The lead paragraph:
“Stop me if you've heard this one before: There's this famous car brand whose average driver is more familiar with Social Security than social media.”
Shame on you, Mr. Krisher! And shame on your editor for letting this bit of stereotyping make it to publication.
Mr. Krisher, do you know any elder citizens? Are you familiar with social media? Apparently not or you would see that elders are indeed participating in huge numbers on Facebook and various blog sites. Elders are tech savvy. Some of us can even do more than send email on our computers and take pictures with our smart phones.
BTW, how old are you? Are you a young whippersnapper who shoots off his pencil before writing? Uh-oh, that seems like stereotyping of non-elders, doesn’t it?
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